Lovemarks
Kevin Roberts
Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond t... čítať viac
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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.
ISBN / EAN
9781576872703
Vydavateľstvo
Powerhouse Books
Jazyk
anglický
Formát
tvrdá
Deň uvedenia
2006-01-01
Katalógové číslo
202261