Business Graphics

Whether the task is to redesign a company’s identity or the
promotional launch of a new product or service, business
graphics are the bread and butter of the design industry.
This new volume presents a vast array of work within
the corporate sector—solutions that have helped business
clients succeed. This book not only provides hundreds of
innovative examples of great design for business, but also
examines the critical thinking behind the featured work and
addresses the challenges those designers overcame.